Three Essential Skills for a Successful Real Estate Career

Wednesday, April 23, 2014

All real estate agents must complete realty school and state certification tests, but that is not enough to ensure success as an agent. While you are studying the technical knowledge needed for certification, find time to brush up on the following essential soft skills. Positive Marketing Once you secure a listing, it is your job to get word of the property out to the right buyers. The more people you contact the better, but you can't rely on face-to-face introductions with every potential buyer.

Marketing allows you to reach the local community faster. Some forms of marketing play on fears and problems held by their target markets, but that is not effective in the real estate industry. Your marketing efforts should highlight the positive aspects of a property while drawing on positive buyer emotions. If you aren't confident you can write a positive advertisement that pulls a positive reaction from a viewer, improve your marketing skills while you are in realty school. Persuasive Communication Verbal and written communication skills come naturally to most successful real estate agents, but many need to work on persuasion skills. From convincing the owner of a home that now is the right time to list their property to getting a buyer and seller to agree on the terms of a deal, you will need to persuade others daily. 

Attentive Listening Successful real estate agents need to listen not only to what others are saying but also to what others are not saying. An attentive listener picks up on small details that others miss. You can utilize those details to spin conversations in more beneficial directions. An attentive listener can also point out essential facts that someone else is overlooking. If you are not fully listening, you will miss opportunities to give clients information that they need to make informed decisions. For instance, a client may seem to ramble on about nothing, but after a moment of attentive listening you may realize that they are actually confused about something that you said earlier. 

Your listening skills give you the opportunity to clear up the misunderstanding so that the rambling client is enlightened and ready to take action. If you want to read more about what it takes to become a successful real estate agent, visit Key Realty School's website. You will discover how to learn the technical knowledge needed to work in realty. Combine that knowledge with these three soft skills and you will have a promising career in the industry.

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