5 Easy Steps To Launch Your Very Own Ecommerce Site From Home

Saturday, August 11, 2018

Ecommerce is booming with online retails sales estimated to reach over $600 billion in the U.S. by 2021. If you are looking for an online home business to start, launching an ecommerce site may be a profitable choice.

Selling products online is also pretty easy to set up. From developing a website to marketing, the following five steps can serve as your guide to home business success.

Step 1: Decide What You Want To Sell Online

There are a wide variety of products you can sell online, but having a connection with the products you choose may help you sell more. There’s also the factor of longevity. If you don’t feel passionate about the products, you may not pay as much attention to your ecommerce site, as well as your customers.

For instance, if you love fashion and fashion-minded accessories, you may want to start your ecommerce site by selling products you can relate to as a consumer. This will help you craft detailed and exciting product listings that compel your future customers to click “add to shopping cart.”

Step 2: Choose Good Product Vendors and Manufacturers

Once you have a good idea of the products you want to sell online, it’s time to find a vendor or manufacturer. Since ecommerce can be competitive, depending on the industry and niche you’re in, you want to choose a vendor and manufacturer with low bulk pricing and fast fulfillment.

You can check vendor and manufacturer sites, like Alibaba. There’s also another caveat of choosing a good vendor or manufacturer called drop shipping. Drop shipping is great for new ecommerce business owners with limited space.

Essentially, you can list products on your site, and the drop shipping vendor or manufacturer will pick, pack, and ship those products directly to your customers. No need for you to stock inventory at your home. Drop shipping sites, like Doba are worth looking into if you decide to go this route for your ecommerce website.

Step 3: Get an Ecommerce WordPress Theme

With products wrapped up, you can now get your ecommerce website developed. Find a hosting service that includes a free domain registration and that is WordPress compatible. Having a WordPress compatible host allows you to leverage more plugins for easy site development.

To make the website development process even easier look for a theme already set up for ecommerce. Once you find one that fits your online retail needs, purchase and install it. Installing a WordPress theme may seem challenging, but it’s actually pretty easy. Stay away from using free stock themes, because you won’t be able to customize them fully.

Step 4: Make Ecommerce Website SEO a Priority

Search engine optimization, or SEO, is vital to the success of your ecommerce site. SEO is also not too difficult if you have a few tips under your belt. For example, use your tags wisely. SEO tags are the “headers” or “paragraph” choices you’ll see when building your site from the WordPress dashboard.

A few SEO tips include:

  • Make your page titles “Header 1” tags
  • Make your section titles “Header 2” tags
  • Use keywords, but not too much
  • Compress product images to keep site speed under three seconds
  • Avoid duplicate content (write unique product descriptions)
  • Make your website easy to navigate
  • Use bullet point lists in product descriptions
  • Think about mobile users

Once your ecommerce site is looking good and optimized, you can launch your site and start making a nice little passive income from home. Who knows, you may even be quitting your 9-to-5 job in a year or two. But the work has only just begun, since you need to build a community around your new online business.

Step 5: Plan Your Marketing Strategy

Marketing is vital to the success of any business, especially online businesses. The goal is to drive as much traffic to your ecommerce site as possible. You can’t rely on organic traffic from your SEO efforts alone. This makes planning a marketing strategy important.

First, get social! Develop a social media calendar filled with posts about your products. This will entice people to click and go to your website from whatever social media channel they discovered you on.

It’s important to keep in mind that not all social media channels are created equal. Think about your target audience to help guide and make your marketing campaigns successful.

For instance, if you are selling women type products, make Instagram and especially Pinterest your social networks of choice. Pinterest alone is made up of over 80 percent women users. Targeting your marketing can help you save money on ads too.

Ready To Launch?

Starting an online business, like an ecommerce site, can have a lot of benefits. You can create a passive income stream doing something you enjoy, and it can be a welcomed step back into the business realm for stay at home moms and dads. Use the above steps for ecommerce launch success and enjoy working from home.

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